Field Intelligence Form
1.
Date of Survey
2.
Employee Name & ID
3.
Division Name
4.
Shop Name
5.
Owner / Manager Name
6.
Shop Address
7.
Mobile Number
8.
Type of Retailer
Hardware Store
Construction Material store
Paint & Chemical Store
Distributor / sub-dealer
Product Segment Analysis
9.
Tile Adhesive
a) Yes / No
No
Yes
b) Product Name
c) Name of Manufacturer
d) Order Qty./ Month (Kg)
e) Pack Size
f) Price Expectation from Manufacturer (BDT)
g) Retail sales Price (BDT)
10.
Tile Grout
a) Yes / No
No
Yes
b) Product Name
c) Name of Manufacturer
d) Order Qty./ Month (Kg)
e) Pack Size
f) Price Expectation from Manufacturer (BDT)
g) Retail sales Price (BDT)
11.
Waterproofing (Liquid)
a) Yes / No
No
Yes
b) Product Name
c) Name of Manufacturer
d) Order Qty./ Month (Kg)
e) Pack Size
f) Price Expectation from Manufacturer (BDT)
g) Retail sales Price (BDT)
12.
Waterproofing (Powder)
a) Yes / No
No
Yes
b) Product Name
c) Name of Manufacturer
d) Order Qty./ Month (Kg)
e) Pack Size
f) Price Expectation from Manufacturer (BDT)
g) Retail sales Price (BDT)
13.
Wall Putty
a) Yes / No
No
Yes
b) Product Name
c) Name of Manufacturer
d) Order Qty./ Month (Kg)
e) Pack Size
f) Price Expectation from Manufacturer (BDT)
g) Retail sales Price (BDT)
14.
Admixtures (Concrete)
a) Yes / No
No
Yes
b) Product Name
c) Name of Manufacturer
d) Order Qty./ Month (Kg)
e) Pack Size
f) Price Expectation from Manufacturer (BDT)
g) Retail sales Price (BDT)
15.
Crack Fillers / Wall Sealants
a) Yes / No
No
Yes
b) Product Name
c) Name of Manufacturer
d) Order Qty./ Month (Kg)
e) Pack Size
f) Price Expectation from Manufacturer (BDT)
g) Retail sales Price (BDT)
16.
Top 3 Brands Sold In the shop
100 character(s) left
17.
Country of origin preferred by the Retailer/Consumer?
Local
Indian
Chinese
European
Others
18.
Fastest Moving Brand
19.
Most Trusted Brand
20.
Purchase Source
Distributor
Company Sales Person
Local Wholesaler
21.
Purchase Frequency
Weekly
Fortnightly
Monthly
22.
Who influences the Product sale most?
Mason
Contractor
Engineer
Retailer himself
23.
Names and Mob. Numbers of Top 2 Contractors attached with the shop
a) Name
Mob Number
b) Name
Mob Number
24.
Names and Mob. Numbers of Top 2 Masons attached with the shop
a) Name
Mob Number
b) Name
Mob Number
25.
Mention if there is any demand of particular Brand in this segment?
26.
Mention the common complaints about existing brands in this shop?
Low strength
Leakage
Poor workability
Slow setting
High Price
Less Margin
No Mason Incentive
27.
Retailer satisfaction level with current brands / supplies
Very Satisfied
Satisfied
Neutral
Unsatisfied
28.
Is the retailer willing to try a new Indian brand?
Yes
No
29.
If yes, what are the expected introductory schemes for him and his influencers?
Extra Quantity
Free Tools/Gifts
Mason Incentive Scheme
30.
Construction activity around the locality
High
Medium
Low
31.
Major type of construction Activity
Residential
Commercial
Infrastructure
32.
Monthly Potential of this shop (Kg / BDT)
33.
Points/Strengths of Key competitors in that area
100 character(s) left
34.
Initial entry challenges for Nirman
100 character(s) left
35.
Initial opportunities for Nirman
100 character(s) left
Submit
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Thank you for your response!
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